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Culture Blueprint
Client : 1600+ employee purpose-driven Crown Corporation with domestic and international mandate
Situation
- Progress sluggish against long-term strategy established two years prior
- Organizational values had been refreshed with strategy but were not adopted
- Desired culture shift needed to be integrated into business plans for upcoming Board review
How We Helped
- Worked with senior executive to articulate needed behaviour and mindset shifts to deliver strategy
- Engaged ~70 executives from across the country in a leadership retreat to share experiences, develop bold aspirational culture statements, and ideate how to bring the desired culture to life
- Engaged with employees and middle management to identify bright spots
- Supported refresh of values and associated behaviours
- Helped to streamline duplicate or conflicting organizational cultural guideposts
Outcomes
- A re-articulated set of values and behaviours to anchor the culture
- Energized executive leaders with a set of actions to engage in culture shift
- A clear narrative connecting the dots for employees and tying culture with strategic goals
- An 18-month roadmap of actions and initiatives to support the culture shift